What aspect does program evaluation assess?

Program evaluation is a comprehensive process that specifically focuses on assessing the design, implementation, and outcomes of a program. This holistic evaluation allows for understanding not only how well the program is planned and executed but also how effective it is in achieving its intended goals and objectives. By examining these three critical components, stakeholders can identify strengths and weaknesses in the program, make informed decisions for improvement, and ensure accountability regarding resource allocation and program effectiveness.

Focusing solely on financial outcomes, as suggested in one of the options, would limit the evaluation to a narrow perspective, overlooking essential elements like program structure and participant outcomes. Assessing only the external environment or marketing strategies would also not provide a complete picture of the program's performance and impact. Hence, a well-rounded program evaluation is essential for drawing meaningful conclusions and facilitating necessary improvements.