What characterizes qualitative data?

Quantitative data is characterized by its focus on descriptions of characteristics and qualities rather than numerical values. This type of data often includes observations that provide insights into the qualities of a subject, such as opinions, feelings, or attributes. For instance, qualitative data can take the form of interview responses or open-ended survey questions that yield rich, descriptive information that helps in understanding deeper contexts.

This approach contrasts with other types of data such as quantitative data, which is strictly numerical and can be easily measured. Qualitative data also does not rely on structured formats; it can come from various sources like interviews, focus groups, or even observations in natural settings, functioning effectively for exploratory research where numeric measurement may not encapsulate the full scope of the topics being studied. Thus, the focus of qualitative data on characteristics and qualities makes it a valuable asset in diverse fields like social sciences, market research, and health sciences.