What is a major benefit of utilizing surveys over interviews?

Utilizing surveys offers a significant advantage when it comes to reaching a larger population efficiently. Surveys can be distributed to many respondents simultaneously, whether online or in paper format, allowing for a broader range of data to be collected in a shorter time frame. This is particularly beneficial for organizations looking to gather feedback or data from diverse groups without the logistical complexities and time commitments that interviews would entail.

In contrast to interviews, where the interaction is typically one-on-one and can take substantial time per participant, surveys can collect responses from hundreds or thousands of individuals simultaneously. This scalability makes them a powerful tool for organizations aiming to understand trends or opinions across larger populations. Additionally, surveys can often be conducted at a lower cost, as they require fewer resources when compared to conducting multiple individual interviews, further enhancing their efficiency.